Press

- Indrek Soom: Marketing Mix Modeling is the next big thing in Estonian marketing scene (Best Marketing, March ’15)

- Initiative started cooperation with major advertisers like ETK, KW Bruun Baltic, Creditstar Grupp, Apranga ja Fazer (March 2015).

- Which TV ad was with the highest recollection in Dec ’14?

- Initiative: We are proud to announce that Lasse Sool is our new member of the board and Head of Marketing Analytics (Best Marketing, Jan 2015)

 - Best Marketing: what will local trends of media market be in 2014? (Best Marketing, Nov 2013) 

 - Initiative, the winner of MEDIA AWARDS 2012 “Best sales campaign” (Best Marketing, March 2013)

- Initiative has been smart and progressive while designing their office (Eda-Ines and TV3 “Kodusaade”) (Oct 2012)

- Managing Director of Initiative Indrek Soom at the biggest internet conference “Best Internet 2012″ in September 21st: “How to amplify internet campaigns in order to increase sales”

- Initiative was nominate for “The best online advertising” at Digitegu 2012 with the campaign of Neste “Tank up 31 L sharp”

- Best Marketing: “Kas suvised kampaaniad vajavad teistsuguseid meediastrateegiaid?” (juuni 2012)

– Best Marketing: “7 soovitust edukaks bännerreklaamiks” (märts 2012)

- Reklaamagentuurid ühendasid jõud – reklaamiklubi V24 (märts 2012)

- Best Marketing: “Kas täisteenust pakkuvate agentuuride aeg on käes?” (jaan 2012.a.)

- Best Marketingi intervjuu Indrek Soomiga (jaan 2012.a.)

- Initiative ostis suurima Leedu meediaagentuuri (E24, nov 2011.a.)

- Initiative ostis Leedu suurima meediaagentuuri (Best Merkting, nov 2011.a.)

- Kes juhib meid aastal 2012? (ajakiri Director, nov 2011.a.)

- Eesti Turunduse parimad 2010 (Best Marketing)

- Aasta Meediategu 2010 žürii tegi oma valiku (Best Marketing)

- Heategevus: naeratus aitab suhkruhaigeid lapsi (E24)

- Algab heategevuslik kampaania Eesti diabeeedilaste toetamiseks